⚠️ Limited Enrollment: Only 5 spots available for personalized coaching this quarter

The 12-Week Program

Designed to Take the Pressure Off Running Your Salon

A structured, practical program for salon owners who feel stretched, busy, and unsure what to focus on, and want clarity, confidence, and control back in their business.

See If You Qualify - Limited Spots

Visionary Salon Mastery exists for one reason

To remove chaos from your salon business.

If you’re constantly thinking about work, second-guessing decisions, or feeling like you’re busy but not moving forward, VSM gives you a clear structure to lean on.

Not more ideas.
Not more noise.

Just a plan that makes sense.

Trusted by 247+ Salon Owners

$2.4M+ in additional revenue generated | Average ROI: 847%

(Not because they worked harder - but because they stopped guessing.)

Here’s how Visionary Salon Mastery supports you

Clear structure when everything feels scattered

You’ll have a framework that tells you what matters now and what doesn’t, so you’re not reacting to every problem as it pops up.

Decisions feel calmer and more confident

From pricing to marketing to boundaries, you’ll stop making emotional decisions and start making informed ones.

Your numbers finally make sense

You’ll understand what your salon actually needs to earn, where money is leaking, and how to fix it without panic or guilt.

Pricing that feels fair, confident, and sustainable

You’ll be shown how to raise prices the right way - with a clear strategy that protects your client base and your income.

Marketing that leads somewhere

No more posting just to stay visible.
Everything has a purpose, and you’ll know why you’re doing it.

Sales conversations stop feeling awkward

You’ll know what to say in DMs, in person, and during promotions - without sounding pushy or over-explaining.

Clients stay, rebook, and come back

Retention systems replace constant re-attraction so income starts to stabilise.

Ads without overwhelm

You’ll learn a simple, controlled way to use Instagram, Facebook, and Google Ads when you need more clients - without tech stress or wasted spend.

Watch real salon owners talk about their experience

Investment varies based on your salon's current revenue and goals. During your Breakthrough Call, we'll discuss the right program tier for you and create a custom payment plan that works with your cash flow.

See If You Qualify - Limited Spots

Results that speak for themselves

Join 247 salon owners who've transformed their businesses in the last 12 months

56 NEW clients & 31 rebooks.. & $15840 for the month.. doing good

Roslyn

The Ark Hair & Beauty

We are heading towards our biggest month yet crossing over $55,000 for the moth. That's $8000 over our previous best month.

Romaine

Oh Wow Brow

This week i made more than my target $ goal.

MASSIVE WEEK

Rachael

Cutting Edge Hairdressing

Basically, I just followed Margie's upselling script and I practially 20x more revenue

Sandy

Lust for Beauty Perth

This year, I made 6 figures. I'm booked up 4 to 5 weeks in advance.

Demii

Branded Artistry

12 weeks open, 8 days operating, $7500.

That's pretty good!

Jenny

Caring Touch Aesthetics

Margie's just a genuinely passionate woman, and she will support you on this journey.

Kate

Within Skin & Beauty

It's helped me shape my vision for My son's future because I, I know what to do now.

Jenna

Papaya Beauty Salon

Ready to grow your salon, attract your dream clients, and increase your profits?

The Visionary Salon Mastery program is designed to help you create a successful, thriving business that works for you.

Through simple, actionable strategies, we’ll help you attract more clients, boost your profits, and put systems in place to work smarter, not harder.

Want to see how we can help you achieve these goals? Book a Breakthrough & Boost call today to explore how we can support you in taking your salon to the next level.

This program is not

about doing more

It’s about doing the right things in the right order.

VSM helps you move from:

constant effort → intentional action
uncertainty → clarity
reaction mode → leadership

So the business stops living in your head.

**The 12-Week Module**

Week 0: Foundations & Direction

This week slows the constant overthinking in your head so you can finally think clearly.

You’ll get out of reaction mode, stop trying to do everything at once, and put a simple structure around the next 12 weeks so you know exactly what matters and what doesn’t.

This is where the mental load lifts and you feel calm and in control again.

Week 1: Your Growth Strategy

This week removes the guesswork.

You’ll see how a profitable salon actually grows and where your focus should be right now, instead of trying to do everything at once.

No more bouncing between ideas.
Just clear direction and confident decisions.

Week 2: Branding That Attracts the Right Clients

This week stops you attracting the wrong people.

You’ll refine how your salon is positioned so clients understand your value before they enquire.

Less explaining.
Less price resistance.
Less attracting people who aren’t an ideal fit.

Week 3: Pricing for Profit

This week removes the anxiety around pricing.
You’ll clearly understand your numbers, your breakeven point, and what your services actually need to earn to support your business and your life.

You’ll also be given a simple, proven strategy to raise your prices with confidence, without losing the right clients or second-guessing yourself.

Pricing decisions stop feeling emotional.
They become calm, clear, and intentional.

Week 4: Profitable Services & Smart Offers

This week removes the frustration of being busy without seeing results.

You’ll identify which services are genuinely contributing to your income and which ones are draining your time, energy, and capacity.

We focus on simplifying your menu and creating smarter service structures and offers that improve profitability without adding more hours to your week.

Less strain.
More return.

Week 5: Your Dream Client

This week stops you marketing to everyone and pleasing no one.

You’ll get clear on who your salon is really for and how to speak to them so enquiries feel easier and more aligned.

Less chasing.
More yes-clients.

Week 6: Salon Marketing Engine

Marketing stops feeling random here.

You’ll know what to post, why you’re posting it, and how it fits into a bigger plan that actually leads to bookings.

No more guessing.
No more posting just to stay visible.

Week 7: Salon Sales Engine

This week removes the awkwardness and uncertainty around selling in your salon.

You’ll learn exactly what to say, how to say it, and when to say it so selling feels natural, not pushy.

We cover DM scripts, in-salon conversations, promotions that make sense, and how to confidently handle objections, difficult client conversations, and policies without stress or over-explaining.

Sales stops feeling uncomfortable.
Boundaries feel easier to hold.
And income becomes more predictable because conversations are clearer.

Week 8: Client Retention Engine

This week stabilises your income.

You’ll install simple rebooking and retention systems so clients don’t just come once and disappear.

Less starting from scratch every month.
More consistency.

Week 9: Booked Out Ads Engine

This week removes the fear and confusion around ads.

You’ll learn how to attract new clients using paid ads in a simple, controlled way across Instagram, Facebook, and Google.

No tech overwhelm.
No wasted spend.

Just a repeatable way to fill gaps when you need to.

Week 10: CEO Mindset, Leadership & Time Mastery

This week helps you step out of survival mode.

You’ll learn how to think and make decisions like the CEO of your salon, whether you’re solo or have a team. This includes 1:1’s, team meetings, recruitment.

Clear boundaries.
Clear expectations.
More control over your time.

Week 11: VSM Tech

This week removes friction around tech and content execution.. You’ll receive training on:

• Setting up essential tech
• Taking high-quality photos and videos from different angles
• What equipment to use and what to skip

• Content creation and scheduling

• So execution feels easier, not heavier.

Week 12: VSM Final Fixes , Refinements & Next Steps

This final week removes the fear of slipping backwards once the program ends.

We tighten what’s working, clean up what still feels messy, and make sure everything you’ve built feels clear and repeatable.

You’ll then decide your best next step with confidence, whether that’s continuing inside VSM, stepping into Scale for longer-term support and expansion, or applying what you’ve learned independently with a solid plan in place.

No pressure.
No confusion.
Just a clear path forward that suits where you’re at.

Week 1: Fast Start & Foundations

Get clear, focused and set up for momentum right from day one. In this module, we’ll map out your personalised 8-week plan so you know exactly what to focus on to hit your first income goal.

You’ll get instant access to our pre-built Social Salons content calendar— taking the guesswork out of what to post — and get oriented inside the program so you feel confident and supported every step of the way.

Week 2: Growth Strategy + Social Salon System

In this module, you’ll get a clear, big-picture view of the 5 key areas that drive a thriving, profitable salon so you can see exactly where to focus to grow sustainably (without the overwhelm).

We’ll also explore the mindset shifts that will help you move from feeling stuck in your comfort zone to confidently stepping into the growth zone, where bigger results (and ease) start to happen.

Week 3: Pricing for Profit

In this module, you’ll learn how to confidently price every service and treatment so it actually supports the business (and life) you want, not just covers the bills.

You’ll discover your breakeven point, how to

price each treatment for healthy profit (even if raising prices feels scary right now), and start mastering the art

of recommending retail with ease so sales feel natural,

not pushy.

Week 4: Your Dream Client

In this module, you’ll get crystal clear on who your dream clients really are — the ones who value your work, happily pay your prices, and keep coming back.

You’ll also learn how to use simple AI tools to fast-track your research and start creating content and offers that speak directly to them, so you can begin filling your salon with more of the people you actually want to serve (without waiting months to figure it out).

Week 5: Branding That Attracts

In this module, you’ll learn how to shape your salon’s brand and positioning so it naturally draws in the clients you want — the ones who are excited to work with you and happy to pay your worth.

We’ll also dive deeper into the art of recommending retail in a way that feels genuine (not pushy),

so you can start seeing a real difference in your weekly income straight away.

Week 6: Visibility That Converts

If social media has ever felt overwhelming, confusing or like a waste of time — this is where everything changes. In this module, we’ll show you exactly how to market your salon with clarity and purpose, so you’re no longer guessing at what to post or hoping it works. You’ll discover how to quickly get your salon in front of more of the right clients (without dancing on camera or spending hours online). We’ll teach you how to boost posts the smart way to fast-track your visibility, and how to track what’s working so you can confidently make decisions that grow your bookings and income —not just your likes.

Week 7: CEO Mindset & Leadership

It’s time to shift from feeling like you’re just “working in the salon” to confidently running it like a business. In this module, you’ll learn how to think and lead like the CEO your salon needs — even if that’s never felt natural before. We’ll show you how to focus your time on the tasks that actually grow your income (not just keep you busy), introduce simple leadership strategies to help you manage and inspire your team with ease, and guide you in building a salon culture that makes people excited to work with you and stay for the long term.

Week 8: Lock It In & Look Ahead

In our final module, we’ll make sure everything you’ve built so far feels clear, solid and ready to keep growing with you. You’ll learn simple ways to keep clients coming back (without exhausting yourself), how to confidently rebook, upsell with ease, and create a client experience that people rave about. We’ll also guide you through the next steps to start scaling your salon — so you can enjoy more growth, more income, and more freedom, long after the program ends.

What You Get:

2 x Private 1:1 Strategy Sessions — Focused support to map your priorities and direction clearly.

3 x Weekly Live Group Calls —
Real-time support, guidance, and accountability as you implement.

2 x Weekly Live Ad Calls —
Dedicated support for Instagram, Facebook, and Google Ads so you’re never guessing what to run or why.

Step-by-step training portal —
Practical education built for real salons, not theory.

Ready-to-use templates & Systems — Pricing, marketing, retention, sales conversations, and more.

Lifetime access — Revisit the training whenever you need clarity or a reset.

Private student community—
Support without judgement from people who actually get it.

Direct access to the VSM team —
You’re not left to figure things out alone.

Book A Call

🚀 Want to Scale™ Beyond This Program? – Once you've mastered the foundations, take your salon to the next level with Scale Visionary Salon Mastery™.

Book a Call Here!

Not Ready to Book a Call Yet?

Get our free Salon Profit Analyser and Implementation Training to check your profit margins on each of your treatments.

This will tell you where your revenue is hiding, what treatments need to be increased and by how much and help you establish your niche.

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Is this program right for you?

VSM is designed for salon owners who are already operating and want structure, clarity, and consistency - not hype or hustle.

If you’re feeling:

busy but unsure

mentally overloaded

underpaid for your effort

unclear on what to prioritise

This program was built for you.

Watch how other Salon Owners' lives were transformed.

Ready to take the pressure off?

Book a Strategy Call

We’ll assess where you’re at and whether VSM is the right fit.

Claim Your Spot - Only 3 Left

Limited spots.
No pressure.
Just clarity.

Hi, I'm Margie - I've Been Exactly Where You Are

I've spent 17 years in the salon industry, starting as a solo stylist working 60-hour weeks for barely enough to cover rent. I built my first salon to $450,000 in annual revenue, then scaled to three locations generating $1.2M combined.

But here's what nobody tells you: growing revenue doesn't mean growing profit. I was making more money than ever but working harder, stressed constantly, and watching my profit margins shrink. That's when I discovered the systems and strategies that changed everything.

Now I help salon owners like you skip the 10 years of trial and error I went through. In just 12 weeks, you'll implement the exact frameworks that took me from overwhelmed operator to confident CEO - and you'll see the results in your bank account.

FAQS

Do I need to have a business to join the program?

Yes! This program is designed for beauty business owners who are ready to take their business to the next level. You should already be up and running, and now it’s time to scale and grow!

How long will I have access to the program?

You’ll have lifetime access to the course content, and 12-week access to our community. You’ll also get twice a week live group coaching and unlimited support from Margie and the team.

How much time do I need to commit to the program?

We recommend dedicating around 2-4 hours a week to get the most out of the program. You’ll use that time to attend live coaching calls, complete the course modules, and implement the strategies to grow your business.

I’m not sure I’m ready to join now, can I apply later or hold my spot?

Our program has limited spots to ensure each student gets the attention and support they need. We encourage you to apply when you’re ready to take action and grow your business. We don’t hold spots, so applying sooner is better if you’re interested!

Is there a refund policy?

We believe in the effectiveness of this program and have designed it to give you everything you need to succeed, but we can’t guarantee results without your full effort. There are no refunds for this program, as the success is based on how committed you are to showing up and putting in the work.

Our 12-Week Results Guarantee

If you complete the Visionary Salon Mastery program, follow the steps, and don’t see an increase in bookings within 12 weeks, we’ll step in.

Here’s what that means:

✅ Attend at least 1 live class per week (and watch the second if you miss it)

✅ Implement the strategies

✅ Actively engage in the private community for support and feedback

If you do that and don’t see growth, I’ll personally audit your marketing and attraction plan, and we’ll work together to course-correct.

This program works, and we stand behind it.