Visionary Salon Mastery

8 Spots Per Month. Enrollments Close Sunday 12 October 5pm WST

Build a Salon Business

That Scales to $50k+ Months

This isn’t fluff. It’s a proven process.

You won’t hit $50k months overnight, but with the right systems, support, and accountability, it becomes predictable.

Step 1: Get to $20k months
Step 2: Scale steadily toward $50k months and beyond
Step 3: Build it in a way that gives you more freedom, not less

What this means for you:

Leads arriving daily
Increased Bookings weekly
Systems running without needing you
You stepping into your CEO role

The 5-Pillar Scale Framework™

1. Orientation & Planning

Set clear KPIs
Build your weekly goals, intentions and actions with the 90 Day Planner™ weekly planning ritual
Access our 24/7 support group for instant answers
Map your first 90-day plan

2. Salon Profit Analyser™

Clear assessment of where your service results sit in your geographical area
Review your service list and refine offers
Establish your breakeven target
Set net profit margins for each treatment
Make business direction decisions based on actual metrics, not guesswork.

3. Salon Marketing & Automation 101™

Create content that compounds instead of random posts
Refine niche, offer, and unique mechanism
Launch an email rhythm that converts
Start building daily inbound leads
Install proven scripts and DM templates
Build a funner for paid ads (TOF, MOF, BOF)
Start at $5/day with ads that work
Get ad copy and creative reviewed
Learn which numbers to track (and which to ignore)

4. Client retention System™

Increase client spend and visits
Create a seamless client journey
Close more clients consistently
Implement dashboards, SOPs, and automations

5. Scale System™

Save hours weekly by streamlining delivery
Build systems that hold at higher revenue

Write job ads that attract A-players
Install training playbooks your staff will actually use
Delegate with confidence
Build a team that helps you scale

Real Client Journeys

Increased her revenue by $48,833 in less than 12 months.

Ellie

Skin and Tonic

0 interest in her heavily discounted high ticket treatment to 5 sales x $790 in two weeks for an average lead cost of $7.50.

Meredith

Oh Wow Brow

Increased her monthly revenue by $4K in 3 months

Melanie

Catalyst Skin

Increased her revenue in April from $2K to $11K despite having 2 weeks off.

Sandy

Lust for Beauty Perth

Hit her first $10K month ever in less than 4 weeks.

Kate

Within Skin & Beauty

56 new clients in one month, 31 rebookings and $15,830 for the month in under 3 months.

Ros

Salon Owner

Check More Here

Ready to grow your salon, attract your dream clients, and increase your profits?

The Visionary Salon Mastery program is designed to help you create a successful, thriving business that works for you.

Through simple, actionable strategies, we’ll help you attract more clients, boost your profits, and put systems in place to work smarter, not harder.

Who This Is For (and Not For)

Perfect if you:

Are ready to take action and to scale faster

Can take direction and follow proven systems

Want to grow without burning out

Are ready to build a team or scale solo and step into CEO

Not for you if you:

Think mindset alone will grow your business

Avoid accountability

Want quick wins without work

Watch how other Salon Owners' lives were transformed.

The 12-Week Module

Week 1: Fast Start & Foundations

Get clear, focused and set up for momentum right from day one. In this module, we’ll map out your personalised 12-week plan so you know exactly what to focus on to hit your first income goal.

You’ll get instant access to our pre-built Social Salons content calendar taking the guesswork out of what to post and get oriented inside the program so you feel confident and supported every step of the way.

Week 2: Growth Strategy + Social Salon System

In this module, you’ll get a clear, big-picture view of the 5 key areas that drive a thriving, profitable salon so you can see exactly where to focus to grow sustainably (without the overwhelm).

We’ll also explore the mindset shifts that will help you move from feeling stuck in your comfort zone to confidently stepping into the growth zone, where bigger results (and ease) start to happen.

Week 3: Social Media Mastery

In this module, you’ll learn how to use social media strategically to attract your ideal clients and grow your salon without feeling overwhelmed. You’ll discover how to create content that’s aligned with your brand, speaks directly to your dream clients, and drives real results whether that’s bookings, inquiries, or engagement.

Week 4: Pricing for Profit

In this module, you’ll learn how to confidently price every service and treatment so it actually supports the business (and life) you want, not just covers the bills.

You’ll discover your breakeven point, how to

price each treatment for healthy profit (even if raising prices feels scary right now), and start mastering the art of recommending retail with ease so sales feel natural, not pushy.

Week 5: Profitability of Services

In this module, you’ll learn how to identify which services truly contribute to your salon’s bottom line and which may be holding you back.

We’ll also explore simple strategies to maximize profit without overworking yourself helping you focus on the services that grow your income and support the lifestyle you want.

Week 6: Your Dream Client

In this module, you’ll get crystal clear on who your dream clients really are. The ones who value your work, happily pay your prices, and keep coming back.

You’ll also learn how to use simple AI tools to fast-track your research and start creating content and offers that speak directly to them, so you can begin filling your salon with more of the people you actually want to serve (without waiting months to figure it out).

Week 7: Retail & Recommendation

In this module, you’ll learn how to confidently guide clients on home care and recommend products without feeling pushy. You’ll discover simple systems, scripts, and strategies that turn your expert advice into raving fans, helping clients get better results while boosting your revenue.

We’ll also show you how to train your team and create a consistent process, so every recommendation feels natural, adds value, and builds long-term client loyalty.

Week 8: Client Retention

In this module, you’ll learn proven strategies to turn first-time clients into loyal, long-term guests who keep coming back. You’ll learn how to create an experience that goes beyond the service itself, building trust, deepening relationships, and increasing lifetime client value.

We’ll also dive into the simple systems and mindset shifts that make retention feel natural and effortless.

Week 9: Branding That Attracts

In this module, you’ll learn how to shape your salon’s brand and positioning so it naturally draws in the clients you want. The ones who are excited to work with you and happy to pay your worth.

We’ll also dive deeper into the art of recommending retail in a way that feels genuine (not pushy),

so you can start seeing a real difference in your weekly income straight away.

Week 10: Visibility that Converts

If social media has ever felt overwhelming, confusing or like a waste of time. this is where everything changes. In this module, we’ll show you exactly how to market your salon with clarity and purpose, so you’re no longer guessing at what to post or hoping it works. You’ll discover how to quickly get your salon in front of more of the right clients (without dancing on camera or spending hours online). We’ll teach you how to boost posts the smart way to fast-track your visibility, and how to track what’s working so you can confidently make decisions that grow your bookings and income, not just your likes.

Week 11: CEO Mindset & Leadership

It’s time to shift from feeling like you’re just “working in the salon” to confidently running it like a business. In this module, you’ll learn how to think and lead like the CEO your salon needs even if that’s never felt natural before. We’ll show you how to focus your time on the tasks that actually grow your income (not just keep you busy), introduce simple leadership strategies to help you manage and inspire your team with ease, and guide you in building a salon culture that makes people excited to work with you and stay for the long term.

Week 12: Lock It In & Look Ahead

In our final module, we’ll make sure everything you’ve built so far feels clear, solid and ready to keep growing with you. You’ll learn simple ways to keep clients coming back (without exhausting yourself), how to confidently rebook, upsell with ease, and create a client experience that people rave about. We’ll also guide you through the next steps to start scaling your salon so you can enjoy more growth, more income, and more freedom, long after the program ends.

Can’t make live calls?

Recordings always available.

What happens after the 16 weeks?

We don’t leave you in the lurch. Depending upon your needs, we continue supporting you via a number of different options. You won’t be left alone!

Deliverables You Get

12 weeks of coaching & support + 4 weeks for free bonus

4x weekly coaching calls

Daily Q&A with coaches

3 x 1:1 calls in first 90 days

Weekly KPI check-ins

Trainings across sales, ads, content, hiring, operations

Strategic Intensive Trainings & Workshops

Ready-to-use templates & Systems

Lifetime access

Private Mentee Group

24/7 access to our team

Feedback from real salon owners

Workload Expectation

5 hours/week minimum
8-10 hours/week for fastest growth
Support team ensures you don’t fall behind

Guarantee

Achieve it or I’ll Work With You 1:1 Guarantee, you can join, implement, and I’ll work with you until you increase your monthly revenue by $2K in less than 90 days

Attend calls, submit KPIs, complete modules

Meet Your Coach

MARGIE GLEESON

Margie knows how it feels because she’s been there too. This is her story.

Just 8 years ago, Margie started with nothing but a dream and some new beauty skills. She ran her business from her bathroom, not the glamorous start you’d imagine.

In less than 10 months, she went from that cramped space to opening her own commercial salon. She created her Salon Growth Strategy, and within no time, expanded to a team of 8 beauty experts.

Today, Margie’s salon consistently hits high 6-figure revenues. It’s not by chance—it’s by design. Her Salon Growth Strategy guides her team on how to allocate resources, attract clients, and scale profitably.

Are you ready to transform your beauty business?

If Margie can go from her bathroom to living her best life, so can you!

Let us share the secrets of Margie's Salon Growth Strategy, and together, you’ll write your transformation story.

Pricing

AUD $3,900 PIF
Payment plan: $306.25 x 16 weeks

Capacity fixed at 8 clients per month to protect quality.

Think you “can’t afford” investing $4,000 for coaching? Consider this.

If you think you “can’t afford” investing $4,000 for coaching, this is for you to consider.

What if by not getting the support you need, you’re actually losing $4,000 every single month?
Over 12 months, that’s $48,000 gone. Money that could’ve been yours if you had the right strategy and accountability in place.

So when you weigh $4,000 against $48,000, the real question is: Can you afford not to invest?

Your thoughts?

Margie xo

P.S $4,000 is what Melanie increased her revenue by in just one month. Real results.

Why Join Now

Price rises to $4900 on 1 Nov 2025
Bonus this intake: extra 1:1 call + Ads Review + Irresistible Offer Ads Campaign Support + Additional 4 weeks coaching for free = 16 weeks.
Every month you wait = lost growth compounding = $2-6K per month (can you afford NOT to take action?)

But Christmas is coming? There’s no better time to join VSM so that you can ensure that you are optimised for profit during the most busiest time of the year, and start 2026 with a healthy mindset and bank balance. (you can’t afford NOT to…)
Enrollments close Sunday 5pm WST

Are You Ready to Take Your Salon to the Next Level?

Secure your spot now