You've Mastered the Foundations. Now Choose Your Path to Freedom.

Two pathways. One goal: Building the salon business you've always dreamed of

You’ve just spent 12 weeks transforming how you see your salon. You’ve done the hard work, built the foundations, and now you’re standing at an exciting crossroads.

The question is, what’s next?

Now it’s your turn to choose how we support you as you continue to walk forward to greater levels of salon growth and success!

Right now, you have

Two clear paths:

Both are powerful.


One establishes strong foundations.


The other takes your strategies to the next level and structures your business for long term success and freedom.

VSM Graduate Pricing

Ends in 7 Days

To recognise the work you’ve done inside VSM in the last 3 months, we’re offering graduate pricing on both pathways for a limited time.

After this window, the investment will return to the higher standard investment.


Offer expires in:

Option 1: MASTER THE FOUNDATIONS - SOLIDIFY YOUR SUCCESS (12 WEEKS)

Solidify what you’ve learned, perfect your strategies, and turn your new skills into consistent, predictable salon growth.

This option is perfect if:

  • You’re getting bookings but want more consistency and more clients.

  • You’ve stepped outside your comfort zone and done the hard work around pricing, and marketing and now you can see your true potential. This next stage is about refining how it all fits into your everyday business so things feel smoother, simpler, and more consistent while bookings continue to grow.

  • You’re ready to approach advertising with clarity and confidence. Not throwing money at ads and hoping, but understanding what you’re doing, why you’re doing it, and how to use ads to consistently bring the right clients into your business.

  • You’re ready to implement an advanced marketing strategy that builds upon what you have implemented in VSM.

  • You’re close and just need more time, feedback and accountability.

  • You want less cancellations, higher rebooking rates, increased retail and upsells and frequent referrals.

What this looks like in real life

  • 10-20 customer enquiries per month

  • A calendar that fills without rushed promotions and discounting

  • Clients who show up, rebook and refer

  • Confidence in what to post, say and offer without overthinking

  • Feeling more ease around retail and service recommendations

  • More effective communication with your client before, during and between visits for a world-class customer journey 

  • Becoming masterful with your ad strategy and run ads consistently, not on and off

  • Improving your messaging over time, not changing it every week

  • Tracking the right metrics and watching results improve month by month

Investment

What you get

  • Weekly coaching calls

  • Ongoing feedback + check-ins

  • Co-working sessions to keep you moving

  • All VSM templates, scripts and tools

  • Additional advanced marketing modules

  • Results guarantee when the checklist is completed

Graduate Investment

$2,952.98 pay in full

or $331.09/week for 12 weeks

(including Stripe fees)

After 7 days:  $3,900 PIF    $409/week

Yes, I’ll Master the Foundations!

Option 2:

STEP INTO SCALE (12 MONTHS)

This is where your salon starts working for you.

If the thought of another year of hustling harder leaves you feeling exhausted, SCALE is your path to a new reality. This is for the salon owner who is ready to trade chaos for clarity and burnout for balance. We’ll help you build a business that doesn’t just earn more, but also gives you back your time and your life. Imagine a salon that thrives without you being there 24/7 -that’s the freedom we build inside SCALE.

Over the next 12 months, you’ll build:

  • Clear systems so things don’t live in your head

  • A team structure that actually supports you

  • Stronger cash flow, pricing and profit

  • Consistent marketing that doesn’t rely on motivation

  • The confidence to lead - not just manage

Real outcomes we work toward

  • A booked calendar without last-minute scrambling

  • Higher average spend per client

  • Less “everything depends on me” energy

  • A business that continues to grow even when you take a step back

Let's Talk Investment

What’s included

  • Everything inside VSM

  • Ongoing coaching as your business grows

  • Quarterly planning sessions so you always know your focus

  • Priority reviews and deeper support

  • Advanced tools for hiring, pricing and growth

SCALE Graduate (7 days only)

$11,198.20 pay in full (= approx. $211 /week)

or PP $294.43 per week for 52 weeks


(including Stripe fees)

That’s support for 12 months, not 12 weeks.

After 7 days:  $13,500 PIF  and  $337/week

I’m Ready to SCALE My Salon!

Why SCALE is achievable for you

Most clients who choose SCALE don’t feel “ready”
they just know they don’t want to do this alone anymore.

You don’t need everything perfect.
You don’t need a big team.
You don’t need to be “good at business”.

You just need support and structure while you grow.

Real Results.

Which Path is Right For You?

Visionary Salon Mastery

12 WEEKS

BEST FOR: Foundations & Consistent Booking

YOUR FOCUS: Messaging, Socials, Leads, Bookings, Retention,

OUTCOME: Predictable leads and a booked calendar

SCALE

12 MONTHS

BEST FOR: Systems, Team, Financial Freedom

YOUR FOCUS: Automation, Hiring, Advanced Marketing Cashflow

OUTCOME: A business that runs without you

Frequently Asked Questions

Can I switch later?

Yes. You can upgrade at any time, though pricing is based on your upgrade date - so upgrading sooner will save you money.

What if I’m behind?

No problem. You can complete the foundational steps first, then upgrade when you’re ready. Upgrading earlier helps you see results faster and at a lower cost.

Do you guarantee results?

Yes. When you follow the Implementation Checklist, you’ll see results. If you do the work but don’t reach your goal, we’ll continue supporting you for up to 12 more weeks at no extra cost, focusing on any remaining challenges.

What support do I get?

You’ll get weekly coaching, check-ins to track your progress, help with any tricky steps, plus templates, scripts, and a live scorecard to guide your growth.

What happens if I leave and want to come back later?

We understand that circumstances can change. If you choose to leave the program, you will lose your exclusive graduate pricing. To keep things fair for our committed members, there is a 90-day grace period before you can rejoin at the new, higher investment. We would much rather you reach out to us if you're feeling stuck so we can support you in finding a path forward together.

What does 90-day grace period mean?

The 3-month grace period exists because the next level of support is a long-term growth container, not a month-to-month support program. Your success relies on consistency, mindset, and staying inside the structure long enough to fix the root causes of your bottlenecks.


When people leave and rejoin repeatedly, they lose momentum. They also create instability in the group and for the team. To protect the results of everyone inside, we only accept re-entries after 3 months so it stays a committed environment.


It also protects the integrity of the legacy rate. If someone leaves, returns two weeks later, and jumps back in at the old price, that wouldn’t be fair to the members who stayed and kept doing the work.


The lockout isn’t a punishment. It’s a boundary that keeps the program stable, keeps pricing fair, and supports you to make a clear, committed decision for your next stage of growth.


If you still need support, we want you to stay. If you’re truly complete, that’s okay too. The grace period just ensures the decision is intentional and aligned.

Choose your

Next Level of Support

You’ve already done the hard part.

Now choose how you’d like to be supported as you grow.

You’re a VSM graduate, the sky is the limit!

Master the Foundations!: $2,900 or $325/week x 12


SCALE My Salon!: from ~$289/week (7-day window)

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